New Mexico Lottery testing lottery ticket ads

Dec 9, 2014, 12:19 pm (8 comments)

New Mexico Lottery

ALBUQUERQUE — If you've ever played the lottery, you know how important that little piece of paper can be. It's why the New Mexico Lottery is putting a little something extra on their lottery tickets: Advertisements.

Representatives with the New Mexico Lottery say they launched a pilot program to see how they fare when it comes to offering ad space on game tickets.

"We want to understand how our systems perform, how our employees perform and then how successful those advertisements might be for the companies that are actually placing messages on our tickets," says New Mexico Lottery Representative Linda Hamlin.

Hamlin says lotto ticket advertising seems like an obvious option because those who play the lottery look at their tickets over and over again. For advertisers, she says that means more eyeballs on their product, or service, multiple times over.

Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. They say if the pilot's deemed a success, the program could mean more money for lottery scholarships.

Our goal is to maximize revenues for education so if we can take that little extra white space on a lottery ticket and place an advertiser's message for a fee then we'll be able to return that revenue to the scholarship program and help more students go to college," explains Hamlin.

Lottery reps say they've already signed up one advertiser and plan to work with two or three more as part of the pilot. The first group that's using space on those lotto tickets is offering a discount to an upcoming event that gets national attention. It's the Gildan New Mexico Bowl, New Mexico's only college bowl game.

Through Dec. 12, the bowl will plug a $10 discount on the purchase of one seat for the game, set for Dec. 20 at University Stadium.

The Gildan Bowl has tried for years to capture a large audience. Last year, numbers were up from 2012, but organizers were still 1,000 fans shy of their target. They hope this new ad will bring that number up.

You can find the discount code on lottery tickets. From there, players can use the code on purchases made over the phone or online.

The Gildan Bowl ad will be printed on Powerball, Mega Millions, Hot Lotto, Roadrunner Cash and Pick Three Tickets.

Reps with the Gildan Bowl say they're excited to be part of the pilot. They say lots of football fans also play the lottery, so it's a logical move to advertise the game on lotto tickets.

The New Mexico Lottery agrees.

"We think a lottery ticket is a great place to do some sort of advertising whether it's just wishing people happy graduation at the college graduation session or offering them a discount coupon for purchase in a store," Hamlin says.

At last check, they had sold more than 900,000 tickets.

You only have a few more days to get your hands on a lotto ticket with the Gildan Bowl discount. They will be discontinued Dec. 12.

KRQE

Comments

noise-gate

...Well Linda l hate to break it to you but if that is not a winning ticket, it gets tossed. The only thing 99.9% of people are looking at are "their numbers".It's that simple. 

But then again, l could be wrong. Perhaps there are some who love looking at those ads.

chris-chase

Quote: Originally posted by noise-gate on Dec 9, 2014

...Well Linda l hate to break it to you but if that is not a winning ticket, it gets tossed. The only thing 99.9% of people are looking at are "their numbers".It's that simple. 

But then again, l could be wrong. Perhaps there are some who love looking at those ads.

True, but while glancing at ur numbers to see if you won there is a coca cola logo subliminally in the corner

that you don't even take notice on. Few hours later you are craving a coke and don't know why. 

Advertisers know what they are doing. It's all a game.

Coin Toss's avatarCoin Toss

Lovely, now NM lottery tickets will look like NASCAR driver's jackets and cars.

Bad idea.

Bang Head

KKLK$DAY7

oh boy! can we have one thing that don't have a <snip>ing AD on it?

"More money for education" It should be more money for the players who eyeballs going to be assaulted  with the <snip> thing. If Texas mimmick this I am through playing the lottery.

This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

RJOh's avatarRJOh

Quote: Originally posted by Coin Toss on Dec 10, 2014

Lovely, now NM lottery tickets will look like NASCAR driver's jackets and cars.

Bad idea.

Bang Head

First they have find some dummies who would pay such ads.

cbr$'s avatarcbr$

New concept. It sound good. Now I'm wandering if they are planning to give a report twice a year on the total used toward this education project each year. A complete broke down. All the money should be used for education purpose only.

chris-chase

Quote: Originally posted by cbr$ on Dec 10, 2014

New concept. It sound good. Now I'm wandering if they are planning to give a report twice a year on the total used toward this education project each year. A complete broke down. All the money should be used for education purpose only.

Why?? You honestly think "throwing" more and more money on education works? 

The biggest problem with our public education system is that it forces people who aspire to

learn to co-exist with people who aspire to be criminals.

THRIFTY's avatarTHRIFTY

Who wants to see advertisements on their lottery tickets? How about offering games with bigger jackpots and better payouts to lottery players?

End of comments
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